HostAureaWhat RevPAR is (and why occupancy alone misleads)
Full rooms and empty accounts: it happens when you watch occupancy only. RevPAR merges occupancy and price into one number.
The formula in 10 seconds
RevPAR = occupancy rate × average rate (ADR). Example: 40 rooms sold out of 50 (80%) at €90 average = €72 RevPAR. It's room revenue divided by all available rooms, sold or not.
Why it beats occupancy
100% occupancy at €50 earns less than 80% at €90: €50 vs €72 per available room. Chasing sell-outs by discounting loses money unnoticed.
Compare RevPAR by period (month on month, year on year) and by channel: direct, OTA, groups. That's how you see where selling really pays.
Raising it in practice
Three levers: price (seasonal lists and restrictions), mix (push the types that earn), channels (reward direct with dedicated rates).
HostAurea computes occupancy, ADR and RevPAR automatically from planning data: no sheets, no broken formulas.